Recently, Google unveiled their Accelerated Mobile Pages project. The open source project aims to make the mobile web faster by creating a less-flashy, less-cluttered way to view content on your phone. The idea, as with many open source projects, is to create a vibrant and healthy community around AMP which will allow Google to compete against alternative solutions. What’s really great is that Google is already pushing ahead with AMP at full speed. In fact, as of late last week Google announced it would begin to send mobile traffic from Google search to AMP-enabled articles.
- Of that total, 2.8 hours was spent on a mobile device. This is a significant increase from 2010, when an average of just 0.4 hours a day was spent on the Internet via mobile device.
- A study published in the U.S. Consumer Device Preference Report found that over two-thirds of emails were opened on a mobile device, with 52% being opened on a smartphone and 16% being opened on a tablet.
- Loading times matter – they matter a lot. It is that one critical factor that can impact other important factors such as revenue, bounce rate, time on site, search rankings and performance across almost every other digital marketing channels.
“Google AMP (Accelerated Mobile Pages) is a disruptive new technology designed to make the web more mobile-friendly, significantly faster and reliable.”
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