Content marketing is an important strategy in online business. About 93% of marketers use content marketing to reach users, especially in membership and subscription businesses. 89% of marketers say that email is their main tool in content marketing. Email is effective because it both builds relationships and promotes your product simultaneously. It is a lot of work but there are companies dedicated in offering email marketing campaigns. There are some free email marketing apps available to meet various needs. There are paid email marketing apps like AWeber and iContact that offer more value and creativity. Others like ActiveCampaign, Campaign Monitor, or Hubspot are better for large audience (10,000+). To improve effectiveness, you need to segment your audience and there are several WordPress plugins that are available for this. The most common type of emailed content is a newsletter which should be 90% educational and 10% promotional.
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How to Use Email Integration to Improve Your Content Marketing