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How to Upsell to Members Without Looking Desperate

What comes to mind when you think of the word upsell? For many of us, it might bring up images of sleazy salespeople trying to line their pockets by selling us extra stuff we don’t need. And, unfortunately, sometimes that does happen. Anyone who’s spent time buying a car from a dealership can attest to that. But when used properly, upselling can actually bring you closer to your customers, while bringing you more revenue, better retention and lower churn.

Key Takeaways:

  • According to Marketing Metrics, it’s 50% easier to sell to existing customers than to new prospects.
  • Upselling can add a lot of benefit to not only your business, but to your member’s businesses as well.
  • But ultimately, you’re not upselling solely because you want more money or to say you’ve seen your member numbers spike. You upsell because you genuinely believe that the value you’re offering is going to do wonders for users.

“But ultimately, you’re not upselling solely because you want more money or to say you’ve seen your member numbers spike. You upsell because you genuinely believe that the value you’re offering is going to do wonders for users.”

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