One of the most powerful tool in this new era, is the information we can track, also called data. This allow us to identify the behavior of the users and mold our websites for them. In WordPress, for many years Google Analytics has been the best service you could get in data collection and tracking, but now there is something even better. With Google Tag Manager you can track more specific information about your visitors. For example clicks on external links, on downloads clicks or even the interaction with YouTube videos on your website. It works as a complement with Google Analytics and it’s quite easy to install. With both these tools, there’s no limit for web designers to work on their websites and increase their traffic.
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How to Track Almost Anything with Google Tag Manager and WordPress