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Building an easy onboarding process for new customers

Onboarding plans are intended to make new employees familiar with the overall goals of a company and support them as they embark on early projects all in an effort to achieve the perception of success (and productivity) quickly. The ultimate payoff is to reduce turnover and encourage workers to stay with an organization for a longer tenure. Companies need new hires to be productive and, at a small company especially, every employee counts. Here’s a look at how your company can set up an onboarding process to shorten the learning curve for new hires.

Key Takeaways:

  • Long before there was SaaS (Software as a Service), there was ASP (Application Service Providers) and while they’re not exactly the same, they’ve all been “hosted products.”
  • Those are the kinds of products I’ve been working on since 1995.
  • “The seeds of churn are planted early.”

“Hosting is pretty similar. It’s a utility purchased for its utility. People want the website and what it can do. They just happen to need the hosting to power their site.”

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