A lead is a potential new subscriber or customer. Lead generation is the process of gain that customer’s interest in what it is you have to offer. And lead generation software is the program or plugin that helps you cultivate and capture those leads. When it comes to options for lead generation there is a fairly clear cut line on what users think – either you love them or you don’t. But no matter how you feel about opt-ins you can’t ignore the fact that they are very effective and have been documented to double and triple subscription rates (and in some cases even more. Opt in Monster is also super effective. The purpose of opt-in forms is to grow your lists, and with the variety of opt-in styles, formats and options you can create a form that converts with your readership.
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The Best Lead Generation Software for WordPress – OptinMonster Review & Giveaway